When Amnesty International caused a stir in 2019 by issuing a travel
warning for visitors to the US due to rampant gun violence, gun-related
deaths had yet to reach the level they did in 2021.
That year, a record 48,830 people died from gun-related injuries in
the US and the rate of gun deaths per 100,000 people, 14.6, was the
highest since the early 1990s, according to the Pew Research Center.
Amnesty's warning was pointed criticism of the US government, which
it called "unwilling to ensure protection against gun violence". Mass
shootings have become a daily part of life in the US, one that is not
lost on travellers from around the world.
What's not clear is if these incidents have any real impact on inbound tourism.
Every year during the US Travel Association's annual IPW conference,
at least one international journalist tells the assembled travel leaders
that fear of being shot is a deterrent for some people who would
otherwise visit the US and asks what is being done about gun violence.
Geoff Freeman, CEO of US Travel, responded to the question this year,
which was posed by a Canadian journalist, saying that "public safety
and travel are inextricably linked."
"If there are concerns about public safety, then one way or another we have to address that," Freeman said.
Freeman later said during an interview that recent research suggests
gun violence is a "growing concern" among potential travellers to the
US, but that he's been told by Brand USA that "there is a gap between
what people say and what they do".
Seth Fallik, an associate professor in the School of Criminology and
Criminal Justice at Florida Atlantic University, said that the
decision-making process for international travellers is no different
than it is for Americans going abroad.
Any perception of a heightened risk of gun violence would naturally
deter some travellers from visiting areas deemed higher-risk.
We're thinking about the safety of a place when we travel. And so are folks looking to come to the United States.– Seth Fallik, associate professor, School of Criminology and Criminal Justice at Florida Atlantic University
"We're thinking about the safety of a place when we travel," he said. "And so are folks looking to come to the United States."
Brand USA's sentiment survey, which is conducted periodically with
consumers in its largest inbound travel markets, indicates that fear of
gun violence and mass shootings is not high among the reasons people
don't travel to the US.
What deters travellers to a destination
The top reasons are economic concerns; inflation and currency; and roadblocks such as visa-processing issues.
But just as the US State Department posts travel alerts and warnings
about other countries, various nations warn their citizens that there is
a heightened risk of gun violence in the US. For example, Canada says
"the rate of firearm possession in the US is high ... incidences of mass
shootings occur, resulting most often in casualties.
Although tourists are rarely involved, there is a risk of being in
the wrong place at the wrong time. Familiarise yourself on how to
respond to an active shooter situation."
New Zealand warns travellers that there is a higher incidence of
violent crime and firearm possession in the US than in New Zealand and
that in many states it is legal for citizens to openly carry firearms in
public. "Active shooter incidents occur in the United States," the
warning says.
The fact that tourists are not targeted in high-profile shootings
here is an important factor for British travellers, said Sean Tipton,
spokesperson for the Association of British Travel Agents.
The thing that does worry people is if they feel that they are specifically targeted as tourists.– Sean Tipton, spokesperson, Association of British Travel Agents
"The thing that does worry people is if they feel that they are
specifically targeted as tourists," he said. He pointed to the 2015
shooting at a resort in Tunisia that killed 30 British holidaymakers,
which dampened British visitation to Tunisia for years.
When it comes to the US, he said, if there's a high-profile shooting,
it will make British news, but the general perception is that they know
the chance of being a victim of gun violence is very small.
"People tend to be a bit quite realistic in the UK about potential
risk," Tipton said. "I mean, something can happen to you anywhere,
bluntly. But I don't think the US is seen as the dangerous country."
Tipton also said that people tend to have short memories, something
that Florida Atlantic University's Fallik said is evident in visitor
reaction to mass shootings.
"If the event grips the nation, people may choose not to come to that
area in the immediate aftermath," he said. "That's short term; three to
six months is when we really start to see tourism and travel to those
areas go back to normal levels."
No long-term visitor downturn occurred in Las Vegas after a gunman
killed 60 concertgoers in late 2017 from his hotel room on the Strip,
and Orlando didn't suffer a pullback after 49 people were killed at a
gay nightclub in the city in 2016 -- in fact, the city saw more visitors
that year than the one prior. In 2019, 6.5 million international
tourists visited Orlando, more than 1 million of them from the UK.
"If you look at the demographic of people going to America, in
particular Florida, they are families," Tipton said. "They are families
taking young children. If they felt unsafe, they wouldn't go."
Source: Travel Weekly