The Pacific Asia Travel Association (PATA), with the support of the Asian Development Bank (ADB), has rolled out the expanded and revamped PATA Crisis Resource Center (CRC) to aid in the swift and responsible renewal of the Asia-Pacific travel and tourism industry.
The CRC was first launched by PATA in the early months of 2020 as a digital resource in response to its members' urgent need for crisis leadership and trusted information during the initial stages of the Covid-19 outbreak.
PATA Chief of Staff Trevor Weltman said: “The tools, expertise and resources kits now available on the CRC will assist all tourism actors in the Asia Pacific region to better understand where they currently are in their recovery journey from Covid-19, and ultimately help them prepare the important next steps they will need to advance their recovery efforts.”
A notable feature of the resource is the PATA Recovery Planner, a guidance tool that allows organisations the ability to create a personalised five-phase Covid-19 tourism recovery plan.
By answering a few multiple-choice questions about the destination's current Covid-19 position in order to gauge its current position, the Recovery Planner will use that information to create a destination specific recovery plan and highlight the available resources that can assist the organisation and its stakeholders at this time.
While the site was designed for DMOs in mind, PATA says the content is directly applicable to businesses of all types and sizes across the tourism supply chain.