Myanmar Tourism Marketing (MTM) is calling for overseas partners to continue to support and stand with the people of Myanmar.
Following the coup on Monday, the military is now back in charge of the country and has declared a state of emergency for a year.
The unexpected event has led to a flurry of concerned messages from overseas tour operators, travel media and other stakeholders in the Myanmar tourism industry.
"Currently, the situation remains uncertain but there has been no widespread violence nor civil unrest. Instead, people from all over the country, including from the hospitality and tourism industry, have been protesting peacefully and engaging in non-violent civil disobedience," according to MTM in its latest communications.
"A flourishing tourism industry depends upon the image of a country and the image displayed on Monday was bad. MTM recognises that this will have a serious impact on the future livelihoods of all those working in tourism in Myanmar," the organisation added.
In view of the severe hardship the Covid-19 crisis has already brought to tourism workers in Myanmar, MTM stressed that "it is vital for the people at the grassroots of the industry to be able to earn a living through tourism in the future".
In the face of this challenge, MTM said it will continue to keep to its aim of promoting Myanmar as a safe and attractive place to visit, which will generate income for the people not only working in the industry also those from indirectly linked industries.
"We ardently hope that our overseas partners continue to support us in developing a sustainable tourism industry that holds so much potential for the people of Myanmar," said MTM.