Tourism Australia is launching a new website dedicated to promoting Aboriginal guided experiences around Australia.
The new website brings together more than 160 experiences from more than 45 businesses, all led by Aboriginal guides, allowing users to search the experience type, location or duration.
Tourism Australia executive general manager corporate affairs, Bede Fennell, said the organisation had an important role to play in promoting Aboriginal tourism experiences to travellers around the world.
“Our research across our key markets shows us the more we tell our Indigenous story and bring it to life the more interest there is amongst international travellers.
“The Discover Aboriginal Experiences collective includes a wide variety of adventure, food and urban experiences right across Australia that can be integrated into any itinerary,” Fennell said.
Discover Aboriginal Experiences executive officer Nicole Mitchell said Tourism Australia wants Aboriginal experiences to be an essential part of any trip to Australia “where visitors engage with multiple tourism businesses to get a true sense of diversity of cultures and experiences on offer”.
“The best way to do that is make what's on offer easy to discover and understand,” she said.