Sri Lanka has set an ambitious goal to attract 2 million travellers
from around the world by the end of this year. The country's tourism
sector has been experiencing significant growth, with a particular surge
in arrivals from India, which now holds the top spot. In the first
three months of 2023 alone, Sri Lanka welcomed 46,432 Indian tourists.
To further promote the country's diverse attractions and tourism
offerings, Sri Lanka Tourism organised a series of roadshows in key
cities of South India. These roadshows served as a platform to highlight
Sri Lanka's beauty and cultural heritage to potential travellers. Its
extensive range of offerings includes wellness and yoga retreats,
pristine beaches, vibrant shopping experiences, delectable cuisine,
thrilling adventure opportunities, and abundant wildlife.
The tourism delegation, led by Harin Fernando, Minister of Tourism,
included representatives from over 30 Sri Lankan travel agencies and
hotels. The roadshows provided an opportunity for engaging with
high-profile business leaders, investors, and stakeholders from the
tourism industry. Through media interviews with prominent Indian media
outlets, the Minister aimed to showcase Sri Lanka as a safe and secure
destination, attracting leisure, business, and MICE tourism.
Sri Lanka's tourism sector has seen substantial economic benefits
from the increased influx of visitors. In the first quarter of 2023,
tourism earnings reached approximately US$530 million, compared to
US$482.3 million during the same period in the previous year. This
positive trend has fueled the country's aspirations to generate a total
of US$3 billion in tourism revenue for the year.
The Indian outbound market holds significant importance for Sri
Lanka, driving tourism growth and contributing to the country's success.
To reinforce Sri Lanka's position as a preferred travel destination,
the country has been actively engaging with the travel industry in
India.
The Sri Lanka Tourism Promotion Bureau, along with hotels, resorts,
destination management companies, and event management companies, is
focused on building strong relationships with travel-trade partners in
India, fostering mutually beneficial associations.