BWH Hotels has recently named Joelle Park as its new senior vice
president and chief marketing officer. In her new capacity, Park will
report directly to Larry Cuculic, the president and chief executive
officer of the company. Her responsibilities will encompass overseeing
the company's global marketing, brand strategy, and communications, as
well as managing its loyalty programmes.
Park boasts over two decades in the field of marketing, with an
expertise in various marketing facets from brand management and digital
strategy to customer experience and product development. Her track
record includes spearheading successful customer-centric programmes and
crafting innovative marketing strategies. Prior to joining BWH Hotels,
Park served as vice president, global enterprise and cross brand
marketing at Hilton.
Before her tenure in the hospitality industry, Joelle Park held
management positions at prominent agencies, where she devised creative
solutions for renowned brands in retail, entertainment, travel, and
technology.
As Park assumes her new role, she is “thrilled” with the prospect of
being part of BWH Hotels' journey at this juncture where the company is
“at an exciting chapter in its celebrated history and brand evolution,
with a strong portfolio of diverse brands.”
“Each brand in the portfolio is special, making this an exceptional
opportunity to curate those unique brand attributes into a compelling
story to share with the world,” she adds.